The Music Of Music Videos - 1557 Words

The development of music videos throughout many years has changed rapidly due to the relationship between media forms and platforms of different media kind of texts. Some issues in contemporary music videos are from the evolution of new technologies, social media and politics. Thus, artists throughout time have taken advantage of music videos in order to use it as a site for debates about politics of representation. Nowadays the majority of music videos are transforming and turning into short films and art in order for the artists to express themselves through this function. A music video that illustrates these media contexts is Justin Timberlake’s song â€Å"What Goes Around†. This essay will firstly describe this music video and how it has broadened the definition of the term music video, and then examine how this is relevant to media contexts. Therefore, with new technologies arising in music videos it tends to contribute to changes in ideas of musicianship and perfo rmance. On February 7th 2007, the artists Justin Timberlake released his music video to his song â€Å"What Goes Around† which turned out to be a short film as it was nine minutes and twenty-two seconds long. It was directed by Samuel Bayer and starred the actress Scarlett Johansson. It features acting, dialogue and of course the song itself. The lyrics of the song and the actions shown within the music video are of a relationship that ended badly due to cheating. It shows and portrays women’s bodies as a sex objectShow MoreRelatedThe Music Of Music Videos Essay1714 Words   |  7 PagesMusic composed for television generate another realm of modes and codes that differ even from the coding within film. Television has the opportunity to utilise music as an instrument for supporting narratives within television series and as means for marketing through commercials. 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