Service Marketing Essay Example | Topics and Well Written Essays - 3000 words

Service Marketing - Essay Example Student’s needs and wants are satisfied in a better way if they improve their communication and promotion strategies. Many performer art groups such as Lyric Opera in Chicago, which has seasonal sellouts, face huge operating deficits that they must cover by more aggressive marketing strategies. The YMCA, the Salvation Army and the Girls Scouts have lost members and are now modernizing their missions and services to attract more members and donors. Even government agencies have shown an increased interest in marketing. For example, the US army has a marketing plan to attract recruits and various government agencies are now designing social marketing campaign to encourage energy conservation and concern for the environment or to discourage smoking, alcohol and drugs. The continued growth of non-profit and public sector marketing presents new and exciting challenges for marketing managers (Jones, 2008). Let’s first understand the meaning of service. When you do something f or someone, the action of doing it is called a service. While a product is tangible, a service is untouchable and not visible because it is not a physical material. A service is consumable and has to be experienced and cannot be owned. In marketing terminology, the nature of service has the following characteristics: it cannot be separated from the place, point or provider where it is consumed from. For example one cannot take a live concert home; it can only be experienced and enjoyed at the venue, while a product can be consumed, purchased and taken back home. A service is perishable; the same thing cannot be repeated in exactly the same manner or it cannot be... For example one cannot take a live concert home; it can only be experienced and enjoyed at the venue, while a product can be consumed, purchased and taken back home. A service is perishable; the same thing cannot be repeated in exactly the same manner or it cannot be stored for future use. For instance, when travelling by air, the air travel will only last for the time duration of the journey. There is always going to be a difference in service provision and cannot be identical because human effort is involved, thus it is variable. A service does not have a physical presence and cannot be felt or touched, it is intangible. As you cannot own a service so there can be no tights or ownership for the consumer who gets benefitted by the service, for example if you have attended the lecture of a professor but you cannot own it.Service marketing provides services to both business to consumer and also business to business. The marketing of services may be provided in all fields like hospital services, air travel, banking, healthcare, telecommunications, police and army services by government and private sector may offer schools, colleges, entertainment companies, and other professional services like counseling or advertising. All these services are now being marketed to satisfy consumer want accordingly. Consumers put in their time, effort and money to get facilitated by such services. We will now see whether it is really so or not. Do marketers pay any heed to consumer benefit other than their own motives? (Pope, 2009)

Saudi Airline in Hajj Period Case Study Example | Topics and Well Written Essays - 1750 words

Saudi Airline in Hajj Period - Case Study Example Many competitors are on their toes eager to take a big chunk of Saudi Airlines' air passenger market(O'connor 70). In addition, The Hajj is one of the five pillars of the Muslim faithfuls. For, "Since the birth of Islam, it has been a requirement that all Muslims who are able to do so must perform the Hajj, or pilgrimage, to Mecca at least once in a lifetime"(Gearon,1). However, the number of persons entering Saudi Arabia to performing the Hajj have continued to increased. The following paragraphs focuses on increasing Saudi Airline's revenues in terms of Hajj pilgrims and Non Hajj visitors. The official airline company of Saudi Arabia, Saudi airlines, is beset by many problems during the yearly religious Hajj pilgrimage. The most common complaints from client include flight cancellations and difficulties in reservation. In addition, it is observed that the sudden increase in travelers cause delay flight departures (Air Transport Department). The huge passenger also causes airports to be crowded(Moschis 8). Most travellers from local and international flight origins feel that they better service. It is a normal sight to hear passengers complain of the time wasted to search for their misplace or lost baggages. The Hajj is one of the five pillars of the Muslim faithfuls. ... Admittedly, there are more pilgrims that have performed their duty to Hajj today as compared to the prior decades. Two of the major reasons for this increasing influx of travelers to the Saudi Arabian Islamic holy destinations of Mecca and Medinah are easier financing and modern mass transport methods to perform their religious duty of Hajj. Many of these travelers to Saudi are illegal entries who do not possess valid passports and / or valid visas. The pour in from the Jordan, Yemen, Syria and other neighboring countries illegally to perform the Hajj. Legally, the Hajj Ministry issues an average of eight hundred thousand Hajj visas each year to Muslim pilgrims. And this is the goal of the world's more than 1.2 billion Muslims (Geron,1). In addition, "The pilgrimage to Mecca required once in a lifetime of every Muslim physically and financially capable--the Hajj is the central ritual of Islam. Theoretically egalitarian with emphasis on the unity of the global Muslim community, the Ha jj in practice--as portrayed by Robert R. Bianchi--reflects both unity and divisions between ethnicities, nationalities, classes, ages, and gender as pilgrims negotiate physically demanding rituals that necessitate cooperation across boundaries that would otherwise separate them"(Delong-Bas,1). Bianchi emphasized that the Saudi government is completely capable of protecting the over two million Hajj pilgrims that arrive in Mecca once a year because of the increase in population. II. Research problem IV. Saudi airlines - Company Background Saudi Airlines is currently the biggest airline company in Saudi Arabia and its neighboring countries. Currently, its fleet has four airbus A300 -600R that can carry 250 passengers, one

Cellular and Molecular Pathological Mechanisms in the Failing Heart Article

Cellular and Molecular Pathological Mechanisms in the Failing Heart - Article Example In many cases, however, it is not possible to arrive at a specific etiologic diagnosis, and thus it is often more desirable to classify the cardiomyopathies into one of three types dilated, restrictive, hypertrophic on the basis of differences in their pathophysiology and clinical presentation. About one in three cases of congestive heart failure (CHF) is due to dilated cardiomyopathy, with the remainder the consequence of coronary artery disease. Left and/or right ventricular systolic pump function is impaired, leading to progressive cardiac enlargement and hypertrophy, a process called remodeling. Symptoms of CHF typically appear only after remodeling has been ongoing for some time. There is, however, no close correlation between the degree of contractile dysfunction and the severity of symptoms. Hypertrophic cardiomyopathy (HCM) is characterized by left ventricular hypertrophy, typically of a nondilated chamber, without obvious cause such as hypertension or aortic stenosis. Two fe atures of HCM have attracted the greatest attention: (1) asymmetric left ventricular hypertrophy, often with preferential hypertrophy of the interventricular septum; and (2) a dynamic left ventricular outflow tract pressure gradient, related to a narrowing of the subaortic area as a consequence of the midsystolic apposition of the anterior mitral valve leaflet against the hypertrophied septum. The hallmark of the restrictive cardiomyopathies is abnormal diastolic function. The ventricular walls are excessively rigid and impede ventricular filling. Myocardial fibrosis, hypertrophy, or infiltration due to a variety of causes is usually responsible. The infiltrative diseases, which represent important causes for secondary restrictive cardiomyopathy, may also show some impairment of systolic function. The inability of the ventricle to fill limits cardiac output and raises filling pressure. Therefore, exercise intolerance and dyspnea are usually the most prominent symptoms. As a result o f persistently elevated venous pressure, these patients commonly have dependent edema, ascites, and an enlarged, tender, and often pulsatile liver. The jugular venous pressure is elevated and does not fall normally, or it may rise with inspiration (Braunwald, 2005, 13-78). The current concepts in the cellular mechanism of established cardiac failure suggest that a failing heart is in an energy-depleted state. There are ongoing debate and continued research in this area, and it has been suggested that there is an imbalance between energy production and energy utilization. Human atrial myocytes have been found to be responsive to a swelling-activated outwardly rectifying chloride current. Although the exact function has still not yet been delineated, it has been suggested that these chloride currents are thought to modulate cardiac electrical activity. It has also been suggested that the hemodynamic perturbations responsible for the development of CHF and cellular hypertrophy place myocytes under mechanical stress. This, in turn would lead to complex cellular remodeling and activation of signaling systems at the intracellular levels. In a gross level, congestive heart failure is associated with cardiomyopathy, where the congestive heart failure is the resultant of cardiomyopathy. In cardiomyopathy, due to weakness of muscles of the heart, heart is not able to pump

Critical Case Study Exploration by Using Gibbs Model Essay

Critical Case Study Exploration by Using Gibbs Model - Essay Example 3). On top of the sustained practice, it is also necessary to avoid relying on a single learning strategy. For instance, a student can incorporate both visual and verbal methods in learning. Student can hold discussions with fellow students thus brainstorming what they have learned in class (Davis 2009, p. 21). Studies have exposed the significance of discussing with fellow students what one has learned in class. The last but not least strategy that can improve the failing student’s performance is the incorporation of practical sessions in the syllabus. It is impractical for a student to attain success by holding to the effective learning strategies only. Therefore, alongside such strategies, it is requisite for teachers to devise effective teaching strategies for purposes of augmenting the student’s performance. The Constructivist teaching is one of the current teaching strategies allowing students to examine what they are familiar with, thus making knowledgeable decis ions on the learning content. Moreover, the inclusion of some practical lessons in teaching is crucial, in enhancing a student’s understanding of the course content. This section will utilize Gibbs (1998) reflective model to answer some questions related to the case study. For instance, the first question demands that I identify my thoughts and feelings from the given case study. It is apparent that the student’s performance in the placement has tremendously declined. Prior to commencement of the program, I had a strong feeling that she would depict a high level of understanding for the subject. The result of my thought would be because she seemed kind and caring for patients. However, after the program commences, it is clear that I am totally mistaken because of incompetency demonstrated by her (Bulman 2004, P. 2). Therefore, her inefficiency in whatever she engages herself in makes me think of the possibility of poor learning and teaching practices. Her inability to prioritize the patients’ needs has shown her high level of incompetency. For instance, the student’s inability to relate the class theory to the practical is a clear indication of ineffective teaching, as well as learning methods. In my scrutiny, the student nurse ought to take their class work serious thus depicting a high level of competency in class work. Therefore, the case study indicated that nursing students did not dedicate their efforts to learning. I thus propose that, for an effective performance, the instructors ought to integrate teaching strategies that allow for the student’s active participation. The main reason behind the declined level of incompetence is due to the standardized examinations, which students must sit for in determining the level of qualification. Sources have shown that, it is only after a nursing student excels in such exams that they attain the acquiescence to deal with patients. Those who fail to excel in such exams ought to r etake them until their verification by the authorities. The literature also illustrates the issue of nursing incompetence in the stagnated, as well as the developing countries. Poor teaching strategies are the main causes of the decline in performance. Furthermore, the policy that aids in the examination of nursing qualification is erroneous thus a high level of ineptitude (Iyer 2001, p. 4). Therefore, the concerned authorities have implemented strategies

Old Spice verses Axe - Which is More Effective Research Paper

Old Spice verses Axe - Which is More Effective - Research Paper Example Some of the respondents answered that sexuality is natural and therefore it is alright to use axe for these experiences while other respondents felt annoyed that these aspects must not be used for commercial advertising. Axe incorporates much higher tendency of sexuality in its commercials while old spice keeps it moderate. Perhaps due to this reason, the effectiveness and popularity of old spice is way higher than axe till date. Brand Extension is defined as that marketing strategy of a company in which the company uses the same brand name for different products. An example of Dove can be taken in this regard. The company uses the same brand name that is ‘Dove’ for all its products which include bar soap, face wash, hand wash, body wash, shampoos, conditioners, deodorants, moisturizers, hair color etc. The original brand name is Dove which is used for the entire product range of the company. Line Extension is that marketing strategy where the company uses the same brand name for launching new variants of the existing products. In this case, the company can introduce new flavors, colors, sizes, forms, packaging, added ingredients etc. An example of ‘Maggi’ can be taken in this case. The company uses the same brand name for all the new variants it launch be it noodles, soups, flavorings anything. Private Brand is those products which are produced, marketed, distributed and controlled by retailers. There is the famous example of Private Brand in U.K. the most popular examples are ASDA, Sainsbury, Tesco which produce, control and market products by their own names. There is a number of products produced and marketed by these famous stores.

International Business Project Research Paper Essay

International Business Project Research Paper - Essay Example Many people have justifiable concerns about a introducing a foreign object into their body. Privacy is also an important factor for consideration. The product will be a wearable chip which can be mounted on a variety of objects ranging from bracelets to earrings. The consumer will have total control on the quantum and the nature of information to be encoded on the chip. The information to be encoded can depend upon the individual requirements of the client. The chip will be almost invisible to a casual observer. This chip will also have the availability to track people in various emergencies including kidnapping. The brand positioning of the Microchip ID Devices (MIC) has to consider the unique benefits that this product can offer to the various segments of the society. Identification of these segments is vital to the proper positioning of the product. That is carried out in the next paragraph. The unique selling proposition of this product is the sense of safety and relief which it offers to its users. The brand positioning should highlight this product attribute and should focus on the niche segments which have been identified. The safety, ease of use and its reliability will differentiate this product from others. identified as the possible users of this product. Each of these segments has individual requirements, which have to be identified. ... For families with children, the MIC will endow parents with the power to ascertain the exact location of their child. This can be of considerable help in scenarios like kidnapping. MIC can provide the law enforcement agencies with vital information which can often help them to resolve the issue much quicker. The pricing of the product makes it an affordable investment for an average Canadian family. Parent's who have work commitments can monitor their children from their offices. This is particularly suited for latchkey children. Lost pets are an endemic problem and the pet owners who value of their pets, often have no control over a straying pet. Our product can offer them this control. Pet insurance can cost much more than the product. Single pet owners value their pets, and consider their pets to be a part of their family. Families with elderly members know that health is an important aspect of their lives. It is essential to preserve the medical history of the elderly so as to save time in an emergency. These can include details like blood groups, allergies, medical histories, current medication etc. MIC has the potential to help the elderly regardless of their location, irrespective of whether it is a family home, a retirement home or an hospice. MIC also has applications for the elderly with diseases like Alzheimer's, which can disrupt the mental faculties of the affected individual. The various segments identified are shown below in a tabular format. Families with Children Pet Owners Families with Elderly Upper Class Single Senior Retirement Living Middle Working Class Married Hospitals Latchkey Children Elderly Hospices Pricing Strategy It is essential to outline the various factors which contribute to the development of

Breast Feeding and Breast Cancer Prevention Research Proposal

Breast Feeding and Breast Cancer Prevention - Research Proposal Example Mid-wives and nurses have professional mandate to give information to mothers and pregnant women regarding their breast feeding choice? This information will also include how their respective choices will affect their general health. However, it is quite crucial that the information bases on evidence. Researchers have found evidence that breast feeding can protect women from breast cancer, but how that happens, they have not provided an elucidative explanation. Therefore, this study does not give an assurance of complete dependence on breast feeding as a protective measure against breast cancer. Contribution of breast feeding to breast cancer prevention remains imprecise despite there being enough evidence to make people believe that child bearing has protective effect against breast cancer. Earlier research indicates that women having their first babies after the age of 25, or those having lesser than four children are at a high risk of breast cancer. It also reveals that having a baby before 25 years of age, or having more children, offered protection against breast cancer, triggered by hormones. Carlson (2012) writes that currently, researchers are busy exploring the possibility of breast feeding being helpful to women carrying either one of the breast cancer faulty genes. A study earlier found that one of the breast cancer genes can be terminated by breast feeding. Though in this case, the mother was required to breast feed for more than a year. This was particular for BRCA1, which is one of the breast cancer faulty genes. The other one is BRCA2, and did not show any response to breast feeding, regardless of the length. Since the Swedish study, researchers have been giving contradicting results about breast cancer and breast feeding (Carlson, 2012). This means that research is ongoing to try and further elucidate whether it is a myth or a fact. Â